Save a Little on Commission or Gain Thousands More on Your Sale Price?

Why Choosing the Cheapest Estate Agent Could Cost You More Than You Think

When selling your home, it is natural to compare estate agent fees.

Many homeowners focus on one question:

"Which estate agent is the cheapest?"

However, there is a far more important question that every seller should ask:

Would you rather save a little on commission, or potentially gain thousands more on your final sale price?

The reality is that the difference between estate agent fees is often small when compared to the difference in the final selling price achieved.

At 360 Properties, we believe sellers should focus on overall value, not simply the lowest fee.

The Cost of Choosing the Cheapest Agent

Imagine you have two estate agents competing for your instruction.

Agent A charges a fee of £1,500.

Agent B charges a fee of £3,000.

At first glance, Agent A appears to be the obvious choice. After all, why pay an extra £1,500?

The answer is simple.

If Agent B achieves just £5,000 more for your property, you are already £3,500 better off after paying their higher fee.

If they achieve £10,000 more, the difference becomes even more significant.

The fee is only one part of the equation.

The sale price is what really matters.

Why Some Agents Achieve Better Results

Not all estate agents market properties in the same way.

Some focus on attracting instructions by offering the lowest fees possible. To make that business model work, they often need a high volume of properties and may spend less time on each client.

Others focus on delivering the best possible outcome for each seller.

This often includes:

• Professional photography
• Enhanced online marketing
• Accompanied viewings
• Proactive buyer follow up
• Strong negotiation skills
• Sales progression support
• Accurate pricing strategies
• Regular communication

These services take time, experience and investment.

They can also make a significant difference to the final result.

The Hidden Cost of Overpricing

One of the biggest mistakes sellers make is choosing an agent based on the highest valuation.

It feels good to hear that your home is worth more than expected.

Unfortunately, some agents use inflated valuations to win instructions.

The property then sits on the market for months with little interest before multiple price reductions are made.

Buyers begin to wonder what is wrong with the property.

Eventually, the property may sell for less than it would have achieved if it had been correctly priced from the start.

The best estate agents are not necessarily those who promise the highest price.

They are the agents who understand the local market and know how to create competition among buyers.

Negotiation Matters More Than Most Sellers Realise

A skilled negotiator can add thousands of pounds to your sale price.

For example, imagine two buyers are interested in your property.

An inexperienced negotiator may simply accept the first reasonable offer.

An experienced negotiator will:

• Understand each buyer's motivation
• Create competition where appropriate
• Manage expectations
• Negotiate terms as well as price
• Push for the strongest possible outcome

A small improvement in negotiation can easily outweigh any saving made on commission.

Looking Beyond the Fee

When comparing estate agents, ask yourself:

• How do they market homes?
• Who conducts the viewings?
• How do they negotiate offers?
• What is their communication like?
• How do they progress sales through to completion?
• What evidence can they provide of achieving strong results?

These questions are often far more important than focusing solely on fees.

The 360 Properties Approach

At 360 Properties, we believe estate agency should be judged on results, not simply on cost.

Our goal is straightforward:

To achieve the best possible price, within the best possible timescale, whilst providing exceptional communication throughout the process.

We offer:

• No Sale, No Fee
• Zero Tie In Contracts
• Professional Marketing
• Experienced Negotiators
• Accompanied Viewings
• Dedicated Sales Progression
• Honest Pricing Advice
• Regular Updates

Most importantly, we focus on maximising the amount of money our clients receive when they sell.

To reinforce our commitment to achieving the best outcome for our clients, we even operate a unique Price Promise. If your property sells for more than 2% below the agreed target price, we reduce our fee by the same percentage. We believe our success should be directly linked to yours.

Final Thoughts

The next time you compare estate agent fees, remember this:

A cheaper fee does not automatically mean a better deal.

Saving £1,000 or £1,500 in commission may seem attractive, but if another agent can achieve £5,000, £10,000 or even £20,000 more for your property, which option really leaves you better off?

The question is not:

"Who is the cheapest estate agent?"

The question is:

"Who is most likely to put the most money in my pocket when my property sells?"

That answer could be worth far more than the difference in commission.

If you are considering selling your property and would like honest advice on pricing, marketing and how to maximise your sale price, contact 360 Properties today. We would be delighted to help.